How to Hire For Your E-Com Email Marketing Agency

Hey Everyone,

In today’s newsletter, we’re going to go over how to hire for an e-com email marketing agency. This frame work can be used for pretty much any agency.

Let’s jump into it.

Here are four easy steps to help you with hiring:

Step 1: Plan Your Pod Structure Different agencies have various structures, often called pods, for fulfilling client work. Smaller agencies might have an email designer, a copywriter, and the owner handling quality assurance and client communication.

Larger agencies might have an account manager for these tasks. The key is to assign one person to each job: designer, copywriter, and account manager.

Step 2: Define the Role You Need Knowing your pod structure helps clarify the role you need to fill. If you're a smaller agency with an email designer but still handling copywriting yourself, hire a copywriter next. This allows you to focus on growing your business. As you expand, hire an account manager for quality control and client communication.

Step 3: Find and Interview Candidates Finding skilled candidates for e-commerce email marketing can be challenging. Look for talent on LinkedIn by headhunting rather than just posting job ads. Once you have potential candidates, conduct thorough interviews to ensure they have the necessary skills and fit your agency's needs. For detailed guidance on interviewing, check out my separate video linked below.

Step 4: Proper Hiring and Onboarding Onboarding is crucial for the success and retention of new hires. A proper onboarding process doubles productivity and helps employees integrate smoothly into your company.

I've created a separate video with free resources, including onboarding guides and templates, to help you. Make sure to watch it for a comprehensive onboarding strategy.

How We Can Help

• There’s over 100 videos on our Youtube channel about all things recruitment

• If you’re curious about where to find remote talent, we have a free guide that shows you exactly where to look.

• If you’d like help finding the perfect fit for you team, click here to learn more.

That’s all for now,

Ben